New visual identity and packaging design for HERBADENT
Client: Herbadent
When redesigning the HERBADENT brand, we focused on increasing product visibility and leveraging the potential of impulse purchases.
It wasn’t just about creating a beautiful logo — our goal was to turn the product into a visual magnet for customers.
HERBADENT products now stand out on any shelf and attract attention without the need for additional POS materials or secondary displays.
60% of customers buy impulsively
Why is it so important to capture the customer’s attention at the point of sale? Because almost 60% of fast-moving consumer goods sales result from impulse decisions. Moreover, 20% of customers purchase a product because they are attracted by its visual design.
Source: MZV ČR, s. r. o.: Shopper Engagement Study, Ipsos for POPAI
Premium design that captures attention
The minimalist yet striking new design respects the brand’s tradition while bringing a modern, timeless look.
The green color emphasizes the natural composition of the product and ensures its distinctiveness in the toothpaste segment, which is usually dominated by blue, white, and red tones.
The unique shape of the box and printing effects further highlight the product’s premium quality.
