Can Design: Old Hunters Wild Mix

Client:
Palírna U Zeleného Stromu

New segment. New rules.
New design.

Our goal was to create a product that breaks the stereotype, attracts a younger audience, and brings the courage to be different. In our studio, that’s not a cliché. The result is cans full of neon colors, iconic animal characters, and strong symbolism.

When tradition
goes wild
Wild Mix follows the world of Stará Myslivecká but shifts the focus from the human to the animal, a symbol of freedom and untamed spirit. The new line brings younger energy while remaining faithful to the original brand. The main motifs are anthropomorphic animals, alter egos that embody the desire to escape reality for a while and become a party animal.
When tradition
goes wild
Wild Mix follows the world of Stará Myslivecká but shifts the focus from the human to the animal, a symbol of freedom and untamed spirit. The new line brings younger energy while remaining faithful to the original brand. The main motifs are anthropomorphic animals, alter egos that embody the desire to escape reality for a while and become a party animal.
When tradition
goes wild
Wild Mix follows the world of Stará Myslivecká but shifts the focus from the human to the animal, a symbol of freedom and untamed spirit. The new line brings younger energy while remaining faithful to the original brand. The main motifs are anthropomorphic animals, alter egos that embody the desire to escape reality for a while and become a party animal.

A design that stands out and shouts from the shelves

The ready-to-drink segment is overcrowded. That’s why we wanted a design that wouldn’t disappear, neither on the shelf nor at a festival bar. Every detail was created with a focus on visual strength, impulsive decision-making, and consumer emotion. We also worked with research agencies that helped us test our ideas and adjust the design direction.

Synthwave
in the glow of neon

The design draws from the aesthetics of 1980s action movies and video games, full of neon lights, a night city, and a sunset. It seeks to capture the nostalgia of that era’s culture and celebrate it. Glossy and matte effects provide a premium and tactile experience. We didn’t just want a nice can but storytelling. The animals aren’t mascots, but alter egos with which the consumer can identify.

Animal as archetype

The characters were created with attention to expression and personality. Each represents not only a flavor but also the mood that comes with enjoying the drink. The Bear represents Whisky & Cola, strong and classic in character. The Fox accompanies Ginger Ale, sweet, spicy, and cheeky. The Rabbit belongs to Peach Tea, gentle, soft, and shy.

Wild Mix won the Obal roku (Packaging of the Year) 2025 award

And last but not least, for the Wild Mix product design, we received the prestigious Obal roku (Packaging of the Year) 2025 award in the Alcoholic Beverages category.

BG_003 kopie 5
BG_003 kopie 4
BG_003 kopie 3
BG_003 kopie 2
BG_003 kopie